2010–11 MacroMonitor Sample Sizes

The sample sizes below represent the number of household responses from the 2010–11 MacroMonitor. Our target number of responses for the 2012–13 MacroMonitor will remain the same, so we expect approximately the same distributions for that wave.

Demographics

Generations Sample Size
Gen X/Gen Y 1329
Younger Boomers 1028
Older Boomers 963
Silent Generation 934
Greatest Generation 120
Millionaires Sample Size
Net Worth $1 Million+ 852
Total Assets $1 Million+ 1020
Financial Assets $1 Million+ 489
Investable Assets $1 Million+ 401
Education Sample Size
Four-Year-College Degree 956
Master's Degree 748
PhD or Doctorate 295
Household Income Sample Size
$75 000+ 2028
$100 000+ 1488
$200 000+ 186
Occupation Sample Size
Professional (primary head) 1315
Business Owner (either head) 616
Education/Research (either head) 695

Product Incidences

Savings and Investment Products Sample Size
CDs 1125
Retail Mutual Funds 1097
Traded Stock 1218
Full-Service Brokerage Accounts 1131
Discount Brokerage Accounts 576
Wrap Accounts 218
Personal Trust Establishers 438
Retirement Products Sample Size
IRAs & SEPs (net) 2359
Traditional IRAs 1717
Roth IRAs 897
Salary-Reduction Plans (net) 2203
401(k)s 1623
403(b)s 389
Individual Annuities 758
Guardian Products Sample Size
Custodial Accounts 395
Education Savings IRAs 202
529s 334
Health Insurance Products Sample Size
Individual Health 1308
Supplemental 665
Dental 2436
Eye 1813
Long-Term Care 764
Disability 871
Internet Financial Services Sample Size
Banking 3007
Investing 1072
Other Financial Services 842
Credit Cards Sample Size
Visa 2879
MasterCard 2206
Discover Card 1170
Travel & Entertainment 689
American Express 1128
Gold/Platinum 1798
Signature/Signature Elite 712
World/World Elite/Prestige 187
Life Insurance Products Sample Size
Any Individual Life 2059
Term Life 989
Whole Life 1062
Universal Life 228
Property/Casualty Products Sample Size
Homeowners 3250
Renters 368
Vehicle (owned or leased) 3553
Credit Products Sample Size
First Mortgages 2082
Second Mortgages 287
Home Equity Credit Lines 781
Vehicle Loans 1390
Vehicle Leases 69
Installment Loans 454
Education Loans 576

Institutional Use

Depositories Sample Size
American Express Bank 182
Bank of America 1202
Capital One 463
Chase 1075
CitiBank 681
Citizens Bank/Charter One 128
PNC/National City 216
US Bancorp 252
Wells Fargo 863
Investment Companies Sample Size
Ameriprise 142
American Funds 291
Charles Schwab 224
Fidelity Investments 694
Janus 128
Merrill Lynch 206
Morgan Stanley Smith Barney 209
Oppenheimer Funds 126
Putnam Investments 126
T. Rowe Price 177
Vanguard 415
Wells Fargo Advisors 236
Insurance Companies Sample Size
AETNA 300
Allstate 440
Farmers 225
GEICO 291
Hartford 223
MetLife 397
Nationwide 144
New York Life 132
Progressive 232
Prudential 147
State Farm 853
USAA 283

Trust in Institutions and Intermediaries (A Great Deal)

Institutions Sample Size
Full-Service Brokerage 386
Discount Brokerage 188
Mutual Fund Company 486
Insurance Company 711
Financial Planning Company 469
Bank or S&L 1584
Credit Union 2015
Intermediaries Sample Size
Independent Financial Planner 656
Independent Insurance Agent 318
Insurance Company Agent 284
Bank or S&L Advisor 458
Private Banker/Trust Officer 349
Credit Union Advisor 512
Full-Service Broker 322
Discount Broker 120
Mutual Fund Advisor 267
Certified Financial Planner 860

Financial Attitudes (Agree With Statement)

Statement Sample Size
Our household's spending habits have not changed much in the past two years. 3202
My household needs help managing its financial affairs. 1588
The stock market is too risky for me. 2285
I am concerned that our household has more debt than it should. 1778
I am careful not to use more credit than I should. 3699
I don't have as much life insurance as I should. 1967
My household is considering eliminating some relationships with financial institutions to simplify our finances. 1255
I'm worried about outliving my savings and investments. 2318
I prefer to consult with a specialist when making financial decisions. 1921
Protecting my household from identity theft is a high priority. 3552