2012–13 MacroMonitor Sample Sizes
The sample sizes below represent the number of household responses from the 2012–13 MacroMonitor.
Demographics
| Generations | Sample Size |
|---|---|
| Millenials | 498 |
| Gen X | 956 |
| Younger Boomers | 948 |
| Older Boomers | 806 |
| WWII Generation | 1053 |
| Millionaires | Sample Size |
|---|---|
| Net Worth $1 Million+ | 911 |
| Total Assets $1 Million+ | 1053 |
| Financial Assets $1 Million+ | 525 |
| Investable Assets $1 Million+ | 414 |
| Education | Sample Size |
|---|---|
| Four-Year-College Degree | 1045 |
| Master's Degree | 649 |
| PhD or Doctorate | 303 |
| Household Income | Sample Size |
|---|---|
| $75 000+ | 2265 |
| $100 000+ | 1724 |
| $200 000+ | 293 |
| Occupation | Sample Size |
|---|---|
| Professional (primary head) | 1326 |
| Business Owner (either head) | 572 |
| Education/Research (either head) | 569 |
Product Incidences
| Savings and Investment Products | Sample Size |
|---|---|
| CDs | 857 |
| Mutual Funds | 1051 |
| Traded Stock | 1225 |
| Full-Service Brokerage Accounts | 1090 |
| Discount Brokerage Accounts | 572 |
| Personal Trust Establishers | 440 |
| Retirement Products | Sample Size |
|---|---|
| IRAs & SEPs (net) | 2321 |
| Traditional IRAs | 1737 |
| Roth IRAs | 963 |
| Salary-Reduction Plans (net) | 2210 |
| 401(k)s | 1649 |
| 403(b)s | 365 |
| Individual Annuities | 837 |
| Guardian Products | Sample Size |
|---|---|
| Custodial Accounts | 317 |
| Education Savings IRAs | 183 |
| 529s | 356 |
| Health Insurance Products | Sample Size |
|---|---|
| Individual | 842 |
| Group | 2465 |
| Supplemental (group or individual) | 709 |
| Dental (group or individual) | 2317 |
| Eye (group or individual) | 1707 |
| Long-Term Care (group or individual) | 728 |
| Disability (group or individual) | 754 |
| Internet Financial Services | Sample Size |
|---|---|
| Banking | 3119 |
| Investing | 1143 |
| Mobile Device Financial Services | 1739 |
| Credit Cards | Sample Size |
|---|---|
| Visa | 2856 |
| Signature/Signature Elite/Black/Rewards | 758 |
| MasterCard | 2155 |
| World/World Elite/Prestige | 171 |
| Discover Card | 1133 |
| American Express | 1188 |
| Travel & Entertainment Charge Cards | 570 |
| Life Insurance | Sample Size |
|---|---|
| Any Individual Life | 1878 |
| Term Life | 879 |
| Whole Life | 852 |
| Universal Life | 201 |
| Property/Casualty Insurance | Sample Size |
|---|---|
| Homeowners | 3317 |
| Renters | 324 |
| Vehicle (owned or leased) | 3335 |
| Credit Products | Sample Size |
|---|---|
| First Mortgages | 2015 |
| Second Mortgages | 196 |
| Home Equity Credit Lines | 689 |
| Vehicle Loans | 2093 |
| Installment Loans | 295 |
| Education Loans | 501 |
Institutional Use
| Depositories | Sample Size |
|---|---|
| Bank of America | 1115 |
| Capital One | 583 |
| Chase | 1142 |
| CitiBank | 543 |
| Citizens Bank | 132 |
| Credit union | 2040 |
| Fifth Third | 137 |
| HSBC | 246 |
| ING Direct | 383 |
| PNC | 227 |
| Regions | 83 |
| SunTrust | 146 |
| TD Bank | 134 |
| U.S. Bank | 272 |
| Wells Fargo | 893 |
| Others | Sample Size |
|---|---|
| AAA | 196 |
| AARP | 146 |
| American Express | 794 |
| Discover | 863 |
| GE Money | 162 |
| GMAC | 133 |
| PayPal | 836 |
| Insurance Companies | Sample Size |
|---|---|
| AETNA | 273 |
| Allstate | 449 |
| Farmers | 259 |
| GEICO | 354 |
| Hartford | 227 |
| MetLife | 468 |
| Nationwide | 184 |
| New York Life | 129 |
| Progressive | 267 |
| Prudential Financial | 172 |
| State Farm | 894 |
| USAA | 285 |
| Investment Companies | Sample Size |
|---|---|
| Ameriprise Financial | 151 |
| American Funds | 218 |
| Charles Schwab | 226 |
| Edward Jones | 203 |
| Fidelity | 648 |
| Merrill Lynch/Bank of America | 180 |
| Morgan Stanley (Smith Barney) | 172 |
| TD Ameritrade | 153 |
| TIAA-CREF | 165 |
| T. Rowe Price | 166 |
| Vanguard | 390 |
| Wells Fargo Advisors | 202 |
Trust in Institutions and Intermediaries (A Great Deal)
| Institutions | Sample Size |
|---|---|
| Full-Service Brokerage | 409 |
| Discount Brokerage | 235 |
| Mutual Fund Company | 507 |
| Insurance Company | 686 |
| Financial Planning Co. | 553 |
| Bank | 1481 |
| Credit Union | 1964 |
| Intermediaries | Sample Size |
|---|---|
| Independent Financial Planner | 708 |
| Independent Insurance Agent | 348 |
| Insurance Company Agent | 258 |
| Bank Officer/Investment Advisor | 382 |
| Private Banker/Trust Officer | 299 |
| Credit Union Advisor | 495 |
| Full-Service Broker | 361 |
| Discount Broker | 122 |
| Mutual Fund Advisor | 217 |
| Certified Financial Planner | 790 |
Financial Attitudes (Agree With Statement)
| Statement | Sample Size |
|---|---|
| My household needs help managing its financial affairs. | 1448 |
| The stock market is too risky for me. | 2056 |
| I would follow my advisor to a new institution if he or she were to move. | 1602 |
| I am concerned that our household has more debt than it should. | 1512 |
| I am careful not to use more credit than I should. | 3474 |
| I don't have as much life insurance protection as I should. | 1761 |
| I would not use a bank if I needed to borrow money. | 1030 |
| My household is considering eliminating some relationships with financial institutions to simplify our finances. | 1200 |
| I'm worried about outliving my savings and investments. | 2165 |
| Assisted-living or in-home-care insurance is important for households like mine. | 1555 |
| I would be willing to obtain additional products and services from the company that provides my employers' retirement savings plan. | 1750 |
| I prefer to consult with a specialist when making financial decisions. | 1949 |