2012–13 MacroMonitor Sample Sizes

The sample sizes below represent the number of household responses from the 2012–13 MacroMonitor.

Demographics

Generations Sample
Size
Millenials 498
Gen X 956
Younger Boomers 948
Older Boomers 806
WWII Generation 1053
Millionaires Sample
Size
Net Worth $1 Million+ 911
Total Assets $1 Million+ 1053
Financial Assets $1 Million+ 525
Investable Assets $1 Million+ 414
Education Sample
Size
Four-Year-College Degree 1045
Master's Degree 649
PhD or Doctorate 303
Household Income Sample
Size
$75 000+ 2265
$100 000+ 1724
$200 000+ 293
Occupation Sample
Size
Professional (primary head) 1326
Business Owner (either head) 572
Education/Research (either head) 569

Product Incidences

Savings and Investment Products Sample
Size
CDs 857
Mutual Funds 1051
Traded Stock 1225
Full-Service Brokerage Accounts 1090
Discount Brokerage Accounts 572
Personal Trust Establishers 440
Retirement Products Sample
Size
IRAs & SEPs (net) 2321
Traditional IRAs 1737
Roth IRAs 963
Salary-Reduction Plans (net) 2210
401(k)s 1649
403(b)s 365
Individual Annuities 837
Guardian Products Sample
Size
Custodial Accounts 317
Education Savings IRAs 183
529s 356
Health Insurance Products Sample
Size
Individual 842
Group 2465
Supplemental (group or individual) 709
Dental (group or individual) 2317
Eye (group or individual) 1707
Long-Term Care (group or individual) 728
Disability (group or individual) 754
Internet Financial Services Sample
Size
Banking 3119
Investing 1143
Mobile Device Financial Services 1739
Credit Cards Sample
Size
Visa 2856
Signature/Signature Elite/Black/Rewards 758
MasterCard 2155
World/World Elite/Prestige 171
Discover Card 1133
American Express 1188
Travel & Entertainment Charge Cards 570
Life Insurance Sample
Size
Any Individual Life 1878
Term Life 879
Whole Life 852
Universal Life 201
Property/Casualty Insurance Sample
Size
Homeowners 3317
Renters 324
Vehicle (owned or leased) 3335
Credit Products Sample
Size
First Mortgages 2015
Second Mortgages 196
Home Equity Credit Lines 689
Vehicle Loans 2093
Installment Loans 295
Education Loans 501

Institutional Use

Depositories Sample
Size
Bank of America 1115
Capital One 583
Chase 1142
CitiBank 543
Citizens Bank 132
Credit union 2040
Fifth Third 137
HSBC 246
ING Direct 383
PNC 227
Regions 83
SunTrust 146
TD Bank 134
U.S. Bank 272
Wells Fargo 893
Others Sample
Size
AAA 196
AARP 146
American Express 794
Discover 863
GE Money 162
GMAC 133
PayPal 836
Insurance Companies Sample
Size
AETNA 273
Allstate 449
Farmers 259
GEICO 354
Hartford 227
MetLife 468
Nationwide 184
New York Life 129
Progressive 267
Prudential Financial 172
State Farm 894
USAA 285
Investment Companies Sample
Size
Ameriprise Financial 151
American Funds 218
Charles Schwab 226
Edward Jones 203
Fidelity 648
Merrill Lynch/Bank of America 180
Morgan Stanley (Smith Barney) 172
TD Ameritrade 153
TIAA-CREF 165
T. Rowe Price 166
Vanguard 390
Wells Fargo Advisors 202

Trust in Institutions and Intermediaries (A Great Deal)

Institutions Sample
Size
Full-Service Brokerage 409
Discount Brokerage 235
Mutual Fund Company 507
Insurance Company 686
Financial Planning Co. 553
Bank 1481
Credit Union 1964
Intermediaries Sample
Size
Independent Financial Planner 708
Independent Insurance Agent 348
Insurance Company Agent 258
Bank Officer/Investment Advisor 382
Private Banker/Trust Officer 299
Credit Union Advisor 495
Full-Service Broker 361
Discount Broker 122
Mutual Fund Advisor 217
Certified Financial Planner 790

Financial Attitudes (Agree With Statement)

Statement Sample
Size
My household needs help managing its financial affairs. 1448
The stock market is too risky for me. 2056
I would follow my advisor to a new institution if he or she were to move. 1602
I am concerned that our household has more debt than it should. 1512
I am careful not to use more credit than I should. 3474
I don't have as much life insurance protection as I should. 1761
I would not use a bank if I needed to borrow money. 1030
My household is considering eliminating some relationships with financial institutions to simplify our finances. 1200
I'm worried about outliving my savings and investments. 2165
Assisted-living or in-home-care insurance is important for households like mine. 1555
I would be willing to obtain additional products and services from the company that provides my employers' retirement savings plan. 1750
I prefer to consult with a specialist when making financial decisions. 1949