Standard Graphic Analyses 2014–15 MacroMonitor
Charts bring data to life in just the way that a picture is worth a thousand words. For example, charts allow visual comparisons of data between populations of interest. In general, charts are easier to read and more interesting to look at than are data tables. For these reasons, we created Standard Graphic Analysis (SGA) decks for your use. An SGA is a set of over 600 PowerPoint charts that derive from 2014–15 MacroMonitor data.
Each SGA highlights the breadth of financial behaviors, channels, uses, product ownerships, demographics, and attitudes in the MacroMonitor. Download a brief example of an SGA for a sense of what type of charts the MacroMonitor can include and how the SGA presents the data.
Six SGAs are available from 2014–15 MacroMonitor data:
- Generation Cohorts (six populations)
- Life Stage (six segments)
- Traditional Affluent (six segments)
- Affluent Core Customers (six populations)
- Millionaires (four segments plus Mass Affluent and Mass Market for comparison).
- Race and Ethnicity (five populations)
Custom Graphic Analyses (CGAs)
MacroMonitor subscribers can also order a Custom Graphic Analysis (CGA) with a comparative base and up to six populations of interest to your organization. Using the contents table of any SGA, you can easily choose which areas you would like your CGA to focus on: Balance Sheets, Consumer Credit, Investments, Financial Planning, Attitudes, and so forth. We deliver CGAs electronically in PowerPoint format.
Please don't hesitate to contact us with questions about ordering your CGA or if you would like additional information about Standard or Custom Graphic Analyses.