2016–17 MacroMonitor: What Subscribers Receive

Access to the MacroMonitor, deliverables, and supporting services is available through subscription. Contact CFD today to become a sponsor.

Standard MacroMonitor Deliverables

  • Database: ASCII dataset
  • Subscriber Orientation: Interactive training
  • Ruby Laser BASIC: A web-based application to create custom tables easily; includes training and one unique user name and password
  • Topline Reports: Survey results in questionnaire format trended to the most recent previous survey results
  • Standard and Affluent Tabulations: Data by standard and affluent banners. Download a sample crosstab
  • SGA (Standard Graphic Analysis): Over 600 charts for each of six key populations. Download a sample SGA
  • Quick Stats: A fast-reference chart library of key population trends (2002–16). View sample Quick Stats
  • References and Resources: Online definitions and methodology questions
  • Custom Crosstab: Your selection of 18 segments that are run by the entire database; delivered in PDF or Excel format
  • Subscriber Website: Your private, password-protected landing page

Standard CFD Deliverables

  • Presentation of findings: Macro trends and implications from the consumer's point of view
  • Monthly MacroMonitor Market Trends Newsletter
  • Segment Summaries: Two pages of key facts about the monthly MacroMonitor Market Trend population. View a sample Segment Summary
  • Mini-Presentations: Four-minute briefings about topics of interest
  • Trends-on-Demand (TOD): Your choice of a single survey question for which we generate a 10-year-plus trend figure
  • Executive Reports: Concise reports about major trends and current topics
  • Consulting Days: Two days (sixteen hours) of use-anywhere consulting

Custom MacroMonitor and CFD Deliverables
(Available at additional cost)

  • Additional site license
  • SPSS, SAS, and Quanvert: Dataset
  • Ruby Laser PREMIER: The full MacroMonitor dataset with additional functions and capabilities
  • Custom weighting
  • Custom Graphic Analysis (CGA): Your selection of 6 segments to run; over 600 PowerPoint slides available
  • Proprietary recontact and customer oversample surveys
  • Custom strategy projects: Product ideation and Opportunity Discovery, for example
  • Executive briefing: A recap of CFD findings about and implications for your enterprise
  • Customized presentations: Your pick of topic; our presentation of findings
  • Custom half-day work sessions: Your pick of topic; collaboration about findings
  • Segmentation workshops: CFD's extensive segmentation experience leveraged and integrated with your objectives
  • Prepaid consulting and service hours: Discounts available for large projects
  • Collaborations CFD's collaboration with other consultants, advertising agencies, and research companies to support our subscribers' most important projects