Questionnaire 2016–17 MacroMonitor

The 2016–17 MacroMonitor Questionnaire contains all the questions and response categories for the 2016–17 MacroMonitor. The survey was fielded between July and August 2016. GfK Custom Research (formerly Knowledge Networks) fielded the survey using their probability-based, online panel. The questionnaire maintains a design that has remained consistent for the past 38 years to measure consumer attitudes, behaviors, and motivations about financial services.

New Topics Included in the 2016–17 MacroMonitor:

  • P2P payments, lending, investing, borrowing
  • myRA — the government sponsored IRA
  • Rent to Own (Contract to Deed)
  • Reverse Mortgages as a retirement income tool
  • Payday Loans
  • Contactless Payments
  • Self-assessed FICO scores
  • Health Insurance providers
  • Trip Insurance; Identity Theft Insurance; Credit Monitoring Insurance; Cyber Security Insurance
  • Preference for advisory team versus single advisor
  • Receptivity to an investment account run by a computer (Robo Advisors)
  • New Life Events: Birth of a grandchild; Identity Theft
  • Volunteer activities