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2020–21 MacroMonitor Sample Sizes

The sample size tables below represent the number of household responses from the 2020–21 MacroMonitor for various cohorts and subgroups.

Demographics

Sample Sizes for Generation Cohorts
Generations Sample Size
Younger Millennials (1987 or later) 402
Older Millennials (1977–1986) 669
Gen Xers (1963–1976) 1114
Younger Boomers (1954–1962) 897
Older Boomers (1946–1953) 611
Silent/Greatest (born before 1946) 561
Sample Sizes for Financial Segments
Financial Segments Sample Size
Net worth $1 million+ 1240
Total assets $1 million+ 1422
Financial assets $1 million+ 785
Investable assets $1 million+ 590
Middle market ($50k to <$125k HHI) 1619
Sample Sizes for Ethnic Groups
Ethnicity (not including oversample) Sample Size
Asian 359
African American 394
Caucasian 3364
Hispanic 445
Sample Sizes for Marital Status
Marital Status Sample Size
Single (never married) 649
Married 2356
Divorced/widowed/separated 816
Sample Sizes for Level of Education
Education Sample Size
High school or less 838
Four-year college degree 1126
Master's degree 728
PhD or doctorate 334
Sample Sizes for Income Level
Household Income Sample Size
$75,000+ 2726
$100,000+ 2239
$200,000+ 578
Sample Sizes for Occupations
Occupation Sample Size
Professional (primary head) 1297
Business owner (either head) 476
Retired (primary head) 1149
Gig economy (primary head) 243
Sample Sizes for Recent Online Behavior
Online Behavior, Past 2 Years Sample Size
Social media for finances 993
Smartphone for banking 2980
Financial app download 1175
Sample Sizes for Current Online Service Use
Now Use Sample Size
Robo advisor 195
P2P lending/investing 120
P2P borrowing 124
P2P payment 2411

Product Incidences

Sample Sizes for Savings and Investment Products
Savings and Investment Products Sample Size
CDs 701
Retail stock or bond mutual funds 896
Publicly traded stock 1238
ETFs 347
Crypto-currency 80
Stock brokerage account 1019
Personal-trust establishers 425
Sample Sizes for Retirement Products
Retirement Products Sample Size
IRAs and SEPs (net) 2289
Traditional IRAs 1663
Roth IRAs 1215
Salary-reduction plans (net) 2356
401(k)s 1800
Roth 401(k)s 378
403(b)s 370
Individual annuities (net) 691
Fixed 268
Variable 170
Sample Sizes for Credit and Charge Cards
Credit and Charge Cards Sample Size
Visa 2788
MasterCard 1590
Discover 1024
American Express Credit Card 953
American Express Charge Card 352
Travel and Entertainment Charge Cards 510
Use Contactless Payment 1270
Sample Sizes for Individual Life Insurance
Individual Life Insurance Sample Size
Any individual life 1538
Term life 660
Whole life 766
Universal life 186
Sample Sizes for Property/Casualty Insurance
Property/Casualty Insurance Sample Size
Homeowners or Renters 3749
Vehicle 3071
Sample Sizes for Health Insurance
Health Insurance Sample Size
Individual 1329
Supplemental 897
Dental 2441
Eye 1947
Long-term care 861
Disability 804
Sample Sizes for Credit Products
Credit Products Sample Size
First mortgages (any) 1877
Second mortgages (any) 108
HELOCs (any) 419
Vehicle loans 1355
Vehicle leases 232
Installment loans 976
Private education loan 167
Government education loan 373

Institutions Used

Sample Sizes for Depositories
Depositories Sample Size
Ally 271
American Express Bank 245
Bank of America 1120
Capital One 979
Chase 1562
Citibank 842
Citizens Bank 147
Navy Federal Credit Union 158
Other Credit Unions 858
PNC 294
Synchrony 571
TD Bank 211
Truist (SunTrust/BB&T) 180
U.S. Bank 287
USAA 371
Wells Fargo 897
Sample Sizes for Insurance Companies
Insurance Companies Sample Size
AFLAC 127
Allstate 401
Farmers 183
GEICO 526
Hartford 141
Liberty Mutual 204
MetLife 364
Nationwide 179
New York Life 134
Northwestern Mutual 129
Progressive 407
Prudential Financial 181
State Farm 769
Travelers 172
USAA 352
Sample Sizes for Investment Companies
Investment Companies Sample Size
American Funds 171
Ameriprise Financial 134
Charles Schwab 311
E*Trade 196
Edward Jones 216
Fidelity 791
JP Morgan 123
Merrill Lynch/Bank of America 189
Morgan Stanley 114
TD Ameritrade 299
TIAA 139
T. Rowe Price 169
USAA 129
Vanguard 467
Wells Fargo Advisors 175
Sample Sizes for Credit-Card Providers
Credit-Card Providers Sample Size
American Express 953
Bank of America 942
Capital One 1163
Chase 1639
Citibank 1133
Discover 1024
U.S. Bank 189
USAA 222
Wells Fargo 366
Sample Sizes for Peer-to-Peer Payments Use
Peer-to-Peer Payments Use Sample Size
Apple Pay 630
Google Wallet 420
PayPal 1087
Venmo 1124
Zelle 844

Other Populations of Interest

Sample Sizes for Groups Open to Switching Their Primary Financial-Services Providers
Open to Switching Primary Sample Size
Bank or credit union 1092
Insurance company 1496
Investment company 582
Sample Sizes for Households with Veterans, Boomerang Kids, Dependent Adults, or Union Members
Households with Sample Size
Veteran of US Military 780
Boomerang kids 500
Dependent adults 481
Union member 237
Sample Sizes for Recent Life Events
Recent Life Events Sample Size
Changed residence 315
Changed employer 275
Lost job 275
Death of spouse/close relative 295
Income decrease of 25%+ 215
Someone in household retired 248
Major illness 242
Home purchase 317
Major home improvement 282
Job promotion 213