2020–21 MacroMonitor Sample Sizes
The sample size tables below represent the number of household responses from the 2020–21 MacroMonitor for various cohorts and subgroups.
Demographics
Sample Sizes for Generation Cohorts
| Generations |
Sample Size |
| Younger Millennials (1987 or later) |
402 |
| Older Millennials (1977–1986) |
669 |
| Gen Xers (1963–1976) |
1114 |
| Younger Boomers (1954–1962) |
897 |
| Older Boomers (1946–1953) |
611 |
| Silent/Greatest (born before 1946) |
561 |
Sample Sizes for Financial Segments
| Financial Segments |
Sample Size |
| Net worth $1 million+ |
1240 |
| Total assets $1 million+ |
1422 |
| Financial assets $1 million+ |
785 |
| Investable assets $1 million+ |
590 |
| Middle market ($50k to <$125k HHI) |
1619 |
Sample Sizes for Ethnic Groups
| Ethnicity (not including oversample) |
Sample Size |
| Asian |
359 |
| African American |
394 |
| Caucasian |
3364 |
| Hispanic |
445 |
Sample Sizes for Marital Status
| Marital Status |
Sample Size |
| Single (never married) |
649 |
| Married |
2356 |
| Divorced/widowed/separated |
816 |
Sample Sizes for Level of Education
| Education |
Sample Size |
| High school or less |
838 |
| Four-year college degree |
1126 |
| Master's degree |
728 |
| PhD or doctorate |
334 |
Sample Sizes for Income Level
| Household Income |
Sample Size |
| $75,000+ |
2726 |
| $100,000+ |
2239 |
| $200,000+ |
578 |
Sample Sizes for Occupations
| Occupation |
Sample Size |
| Professional (primary head) |
1297 |
| Business owner (either head) |
476 |
| Retired (primary head) |
1149 |
| Gig economy (primary head) |
243 |
Sample Sizes for Recent Online Behavior
| Online Behavior, Past 2 Years |
Sample Size |
| Social media for finances |
993 |
| Smartphone for banking |
2980 |
| Financial app download |
1175 |
Sample Sizes for Current Online Service Use
| Now Use |
Sample Size |
| Robo advisor |
195 |
| P2P lending/investing |
120 |
| P2P borrowing |
124 |
| P2P payment |
2411 |
Product Incidences
Sample Sizes for Savings and Investment Products
| Savings and Investment Products |
Sample Size |
| CDs |
701 |
| Retail stock or bond mutual funds |
896 |
| Publicly traded stock |
1238 |
| ETFs |
347 |
| Crypto-currency |
80 |
| Stock brokerage account |
1019 |
| Personal-trust establishers |
425 |
Sample Sizes for Retirement Products
| Retirement Products |
Sample Size |
| IRAs and SEPs (net) |
2289 |
| Traditional IRAs |
1663 |
| Roth IRAs |
1215 |
| Salary-reduction plans (net) |
2356 |
| 401(k)s |
1800 |
| Roth 401(k)s |
378 |
| 403(b)s |
370 |
| Individual annuities (net) |
691 |
| Fixed |
268 |
| Variable |
170 |
Sample Sizes for Credit and Charge Cards
| Credit and Charge Cards |
Sample Size |
| Visa |
2788 |
| MasterCard |
1590 |
| Discover |
1024 |
| American Express Credit Card |
953 |
| American Express Charge Card |
352 |
| Travel and Entertainment Charge Cards |
510 |
| Use Contactless Payment |
1270 |
Sample Sizes for Individual Life Insurance
| Individual Life Insurance |
Sample Size |
| Any individual life |
1538 |
| Term life |
660 |
| Whole life |
766 |
| Universal life |
186 |
Sample Sizes for Property/Casualty Insurance
| Property/Casualty Insurance |
Sample Size |
| Homeowners or Renters |
3749 |
| Vehicle |
3071 |
Sample Sizes for Health Insurance
| Health Insurance |
Sample Size |
| Individual |
1329 |
| Supplemental |
897 |
| Dental |
2441 |
| Eye |
1947 |
| Long-term care |
861 |
| Disability |
804 |
Sample Sizes for Credit Products
| Credit Products |
Sample Size |
| First mortgages (any) |
1877 |
| Second mortgages (any) |
108 |
| HELOCs (any) |
419 |
| Vehicle loans |
1355 |
| Vehicle leases |
232 |
| Installment loans |
976 |
| Private education loan |
167 |
| Government education loan |
373 |
Institutions Used
Sample Sizes for Depositories
| Depositories |
Sample Size |
| Ally |
271 |
| American Express Bank |
245 |
| Bank of America |
1120 |
| Capital One |
979 |
| Chase |
1562 |
| Citibank |
842 |
| Citizens Bank |
147 |
| Navy Federal Credit Union |
158 |
| Other Credit Unions |
858 |
| PNC |
294 |
| Synchrony |
571 |
| TD Bank |
211 |
| Truist (SunTrust/BB&T) |
180 |
| U.S. Bank |
287 |
| USAA |
371 |
| Wells Fargo |
897 |
Sample Sizes for Insurance Companies
| Insurance Companies |
Sample Size |
| AFLAC |
127 |
| Allstate |
401 |
| Farmers |
183 |
| GEICO |
526 |
| Hartford |
141 |
| Liberty Mutual |
204 |
| MetLife |
364 |
| Nationwide |
179 |
| New York Life |
134 |
| Northwestern Mutual |
129 |
| Progressive |
407 |
| Prudential Financial |
181 |
| State Farm |
769 |
| Travelers |
172 |
| USAA |
352 |
Sample Sizes for Investment Companies
| Investment Companies |
Sample Size |
| American Funds |
171 |
| Ameriprise Financial |
134 |
| Charles Schwab |
311 |
| E*Trade |
196 |
| Edward Jones |
216 |
| Fidelity |
791 |
| JP Morgan |
123 |
| Merrill Lynch/Bank of America |
189 |
| Morgan Stanley |
114 |
| TD Ameritrade |
299 |
| TIAA |
139 |
| T. Rowe Price |
169 |
| USAA |
129 |
| Vanguard |
467 |
| Wells Fargo Advisors |
175 |
Sample Sizes for Credit-Card Providers
| Credit-Card Providers |
Sample Size |
| American Express |
953 |
| Bank of America |
942 |
| Capital One |
1163 |
| Chase |
1639 |
| Citibank |
1133 |
| Discover |
1024 |
| U.S. Bank |
189 |
| USAA |
222 |
| Wells Fargo |
366 |
Sample Sizes for Peer-to-Peer Payments Use
| Peer-to-Peer Payments Use |
Sample Size |
| Apple Pay |
630 |
| Google Wallet |
420 |
| PayPal |
1087 |
| Venmo |
1124 |
| Zelle |
844 |
Other Populations of Interest
Sample Sizes for Groups Open to Switching Their Primary Financial-Services Providers
| Open to Switching Primary |
Sample Size |
| Bank or credit union |
1092 |
| Insurance company |
1496 |
| Investment company |
582 |
Sample Sizes for Households with Veterans, Boomerang Kids, Dependent Adults, or Union Members
| Households with |
Sample Size |
| Veteran of US Military |
780 |
| Boomerang kids |
500 |
| Dependent adults |
481 |
| Union member |
237 |
Sample Sizes for Recent Life Events
| Recent Life Events |
Sample Size |
| Changed residence |
315 |
| Changed employer |
275 |
| Lost job |
275 |
| Death of spouse/close relative |
295 |
| Income decrease of 25%+ |
215 |
| Someone in household retired |
248 |
| Major illness |
242 |
| Home purchase |
317 |
| Major home improvement |
282 |
| Job promotion |
213 |