2020–21 MacroMonitor: What Subscribers Receive
Standard MacroMonitor Deliverables
- Subscriber Website: A password-protected website for use by everyone in your organization to access standard MacroMonitor deliverables dating from 1998 to present.
- Analysis:
- Monthly Trends Newsletter.
- Stories: Two-page key-fact summary about the monthly Trends Newsletter population.
- Subscriber-site presentation of MacroMonitor findings.
- Data:
- ASCII Dataset and documentation.
- Cadmium BASIC: A web-based application so that users can access and manipulate a subset of MacroMonitor data. User-training sessions are available.
- Standard and Affluent Top-Line Reports: Survey results in questionnaire format trended against prior-wave results for all US and Affluent households.
- Standard and Affluent Crosstabulations: Survey data crossed by standard populations (Age Cohorts, Socioeconomic Level, and Life Stage) and by Affluent populations (Affluent Segments, Core Customers, and Asset Levels). Download a sample crosstab
- SGA (Standard Graphic Analysis): PowerPoint charts depicting survey results for six populations, such as Generational Cohorts, Affluent Core Customers, and Millionaires. Download a sample SGA
- References and Resources: Online library of answers to frequently asked questions.
- The Vault: Documents of historical value, such as Marketing and Executive Reports.
- Customized Deliverables:
- User Orientations: Interactive training sessions about all materials—such as the questionnaire, newsletters, segment summaries, Cadmium, and standard deliverables—accessible online.
- Custom Crosstabulations: Up to 18 custom populations by the entire data set.
- CGA (Custom Graphic Analysis): More than 700 charts by up to six custom populations.
- Consulting: Twenty hours of consulting for special requests and small projects.
Custom MacroMonitor Deliverables (Available at additional cost)
- Custom Crosstabulations and Graphic Analysis: Crosstabulation banners and graphic-analysis decks in addition to those included with your subscription.
- Custom Strategy Projects: Product Ideation and Opportunity Discovery, for example.
- Executive Briefing: A recap of CFD findings and implications for your enterprise.
- Customized Presentations: Your pick of topic; our presentation of findings.
- Custom Half-Day Work Sessions: Your pick of topic; collaboration about findings.
- Segmentation Workshop leveraged and integrated with your objectives.
- SPSS or SAS: Complete data set with syntax.
- Cadmium PREMIUM: The full MacroMonitor dataset available in a web-based application for easy data manipulation.
- Appends: Variables to add to MacroMonitor data from secondary data sources such as Acxiom, Experian, or Claritas.
- Proprietary questions.
- Proprietary recontact surveys.
- Custom oversamples.
- Prepaid consulting and service hours: Discounts available for blocks of time or custom projects.