Standard Graphic Analyses 2020–21 MacroMonitor
Charts bring data to life in just the way that a picture is worth a thousand words. For example, charts allow visual comparisons of data between populations of interest. In general, charts are easier to read and more interesting to look at than are data tables. For these reasons, we created Standard Graphic Analysis (SGA) decks for your use. Each SGA is a set of more than 700 PowerPoint charts that derive from 2020–21 MacroMonitor data.
Each SGA highlights the breadth of financial behaviors, channels used, product ownership, demographics, and attitudes in the MacroMonitor. Download a brief example of an SGA for a sense of what type of charts the MacroMonitor can include and how the SGA presents the data.
Six SGAs are available to 2020–21 MacroMonitor subscribers:
- Generational Cohorts (six segments)
- Life Stage (six segments)
- Traditional Affluent (six segments)
- Affluent Core Customers (five segments)
- Millionaires (four segments plus Mass Affluent and Mass Market for comparison)
- Diversity Groups (five segments)
Custom Graphic Analyses (CGAs)
MacroMonitor subscribers can also order a Custom Graphic Analysis (CGA) with up to six populations of interest to your organization.
Please don't hesitate to contact us with questions about ordering your CGA or if you would like additional information about Standard or Custom Graphic Analyses.