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2022–23 MacroMonitor Survey Outline

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  1. Household Information
    1. Household composition
    2. Household head sex and age
    3. Marital status
    4. Financial decisions-making responsibility
    5. Dependent children
    6. Boomerang children
    7. Financially dependent adults
  2. Financial Attitudes and Internet Access and Use
    1. Uses for $25,000 windfall
    2. General financial attitudes
    3. Direct marketing
    4. Peer-to-Peer Payments
    5. Automatic and alternative access
    6. Online financial services used
    7. Internet access and use
    8. Social media (by firm) and financial service use
    9. Voice assistant services used
    10. Mobile device and financial services used
  3. Use of Financial Institutions
    1. Primary institution type
    2. Institutional access metrics
    3. Attitudes toward financial institutions including trust and new attitudes on consolidation, ESG
    4. Banks and Credit Unions – use, awareness, loyalty, recommended and satisfaction by name
    5. Insurance companies – use, awareness, loyalty, recommended and satisfaction by name
    6. Stockbrokerages, Mutual Funds, Financial Planning firms – use, awareness, loyalty, recommended and satisfaction by name
    7. Consumer finance, vehicle finance, other credit companies – use, awareness, loyalty, recommended and satisfaction by name
    8. Loyalty measures for primary institutions (Switch, Recommend, Overall Customer Service Satisfaction – new for 2020)
    9. Share of wallet by proportion and amount
  4. Checking, Savings and Other Accounts
    1. Checking and savings accounts
    2. Debit and ATM cards
    3. Money market deposit accounts and money market mutual funds
    4. Packaged and asset management accounts
    5. Wrap or separately-managed accounts
    6. Custodial and education savings accounts and 529 plans
    7. Private banking
    8. Recent past and likely future account activities
  5. Investments
    1. Saving and investment goals
    2. Investment factors
    3. Risk-return tradeoff
    4. Discretionary income
    5. Attitudes toward investing and savings
    6. CDs
    7. U.S. Savings bonds
    8. U.S. Treasury securities
    9. Stock and bond mutual funds—providers by name
    10. Stocks, bonds, ETFs, REITS, cryptocurrency, and other securities
    11. Stockbrokerage accounts – including advisory relationship/management
  6. Retirement Products
    1. Attitudes toward retirement
    2. Retirement status and concerns
    3. IRAs, Roth IRAs, and SEPs—providers by name
    4. Keogh accounts
    5. 401(k), Roth 401(k), 403(b), and 457 plans—providers by name
    6. Annuities—fixed rate, indexed, and variable
    7. Defined benefit pension plans
    8. Amount needed to retire
    9. Recent and likely retirement activities
  7. Real Estate
    1. Type of primary home and locale
    2. Homeowner's and renter's insurance including various riders
    3. Home ownership
    4. Home value
    5. Primary home loans and equity lines
    6. Mortgage life and disability insurance on primary home
    7. Other real estate
    8. Mortgages, loans, lines of credit, and insurance on other real estate
    9. Escrow accounts
    10. Reverse mortgages
    11. Recent past and likely future real estate-related activities
  8. Vehicles
    1. Number of vehicles (cars, vans, SUVs, pickups, trucks, motorcycles, boats, RVs)
    2. Top three vehicles by type, make, model and year
    3. Loans and leases
    4. Vehicle insurance
    5. Recent past and likely future vehicle-related activities
  9. General Attitudes
    1. Level of importance of household's financial needs
    2. Level of usefulness of household's financial products and services
    3. Investment risk tolerance
  10. Consumer Loans
    1. Purposes for borrowing
    2. Attitudes toward credit
    3. Installment loans, education loans, other secured and unsecured, loans and credit lines
    4. Peer-to-Peer Borrowing
    5. Recent past and likely future consumer credit activities
    6. Who debt is for
  11. Credit, Charge and Other Cards
    1. Credit cards—Visa, MasterCard, Discover, American Express, and retail store
    2. Credit cards—issuing institution; co-branding/affinity; rewards
    3. Credit cards—use frequency, amount charged, amount paid, outstanding balance
    4. Credit cards—importance of features
    5. Self-reported FICO scores
    6. Charge cards
    7. Prepaid, reloadable, and stored-value cards
    8. Contactless payments
    9. Methods of payments typically used for 13 types of purchases/activities
    10. Recent past and likely future credit-card-related activities
    11. Reasons for closing a credit card; if/where re-opened a new one
  12. Life Insurance
    1. Attitudes toward health and other types of insurance
    2. Group life insurance—Employer and Other Organizations
    3. Individual life insurance
      1. Term life insurance
      2. Whole life (straight life) insurance
      3. Universal, variable, and interest-sensitive life insurance
    4. Policy loans
    5. Most recent life insurance purchase
    6. Recent past and likely future life insurance activities
    7. Reasons for allowing a policy to lapse
  13. Other Insurance
    1. Attitudes toward health and other types of insurance
    2. Government-sponsored health insurance
    3. Health and health-related (Dental, Eye, Long Term Care, Supplemental, Disability) insurance: Group, Individual, premiums—providers by name
    4. Deductibles
    5. Out-of-pocket medical expenses
    6. Health savings accounts
    7. Liability, travel, accident, critical illness, cancer, final expense, hospital indemnity, pet, identity, credit monitoring, and cyber security insurance—providers by name
    8. Recent past and likely future health-related insurance activities
  14. Information and Advice
    1. Financial strategy and confidence
    2. Attitudes toward financial information, advice, and intermediaries
    3. Use of financial professionals—fiduciary
    4. Level of financial control
    5. Trust in financial professionals
    6. Written financial plans—components, progress, preparer
    7. How consumers define comprehensive financial planning
    8. Recent past and likely future professional financial advice
    9. Sources for financial information
    10. Robo-Advisors—awareness and use
    11. Recent past and likely future financial advisor activities
  15. Background Information
    1. Recently past and likely future life events
    2. Level of stress from 11 potential sources
    3. Membership in organizations and associations, religious and others
    4. Tax preparation information
    5. For both heads of household:
      1. Highest level of education
      2. Employment status
      3. Employer benefits
      4. Number of current jobs
      5. (Expected) Retirement age
      6. Occupation
      7. Wills, Powers of attorney, executors
      8. Business ownership
      9. Ethnicity
    6. Household income: Sources, amounts, percent contribution
    7. Coronavirus Aid, Relief, and Economic Security Act (CARES Act) payments received
  16. Additional Variables
    1. Age Cohort
    2. Life Stage
    3. Retirement Status
    4. Affluent households
    5. LGBTQ household
  17. Calculated Variables
    1. Total Assets
    2. Total Financial Assets
    3. Total Investable Assets
    4. Total Liquid Assets
    5. Total Savings
    6. Total Retirement
    7. Total Liabilities
    8. Total Monthly Payments
    9. Total Face Value of Life Insurance
    10. Number of Financial Products and Services
    11. Number of Non-Cash Financial Transactions
    12. Number of Financial Relationships
    13. Total Equity in Real Estate
    14. Net Worth

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