MacroMonitor Marketing Reports Archives
CFD no longer publishes MacroMonitor Marketing Reports. Current MacroMonitor subscribers have access to the report archives listed below.
Marketing Reports from 2010–11 MacroMonitor Data
Marketing Reports from 2008–09 MacroMonitor Data
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July 2009:
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May 2009:
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January 2009:
Marketing Reports from 2006–07 MacroMonitor Data
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October 2008:
Bank-Oriented Core Customers: Can Banks Keep Them and Gain More?
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January 2008:
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October 2007:
Opportunity on the Rise: Marketing Financial Services to Gen X and Gen Y
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May 2007:
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February 2007:
Marketing Reports from 2004–05 MacroMonitor Data
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November 2006:
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April 2006:
Boomerang Households: Financial Consequences of an Emerging Social Phenomenon
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December 2005:
Why Age, Income, or Assets Don't Work: The Dangers of One-Dimensional Targeting
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March 2005:
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February 2005:
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January 2005:
Marketing Reports from 2002–03 MacroMonitor Data
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October 2004:
Optimizing Marketing Performance: Linking the MacroMonitor to Markets, Customers, and Prospects
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August 2004:
Cross-Selling, Consolidation, and Aggregation: Progress Report for Financial Convergence
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June 2004:
Segmentation in the Twenty-First Century: Financial Behavior of the VALS™ Segments
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April 2004:
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February 2004:
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January 2004:
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October 2003:
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August 2003:
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June 2003:
Twenty-First–Century Retirement: The Revolving-Retired Life Stage
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April 2003:
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February 2003:
Marketing Reports from 2000–01 MacroMonitor Data
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January 2003:
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November 2002:
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October 2002:
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September 2002:
Three-Levered Annuity: The Last Retirement Account You'll Ever Need
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July 2002:
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May 2002:
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March 2002:
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February 2002:
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January 2002:
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September 2001:
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May 2001:
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April 2001:
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March 2001:
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February 2001:
Marketing Reports from 1998–99 MacroMonitor Data
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November 2000:
Child Free: Financially Uninvolved or Financially Underserved?
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July 2000:
Marketing Financial Services: In-Person Selling versus Direct Marketing
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April 2000:
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January 2000:
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July 1999:
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April 1999:
Risk Tolerance and Life-Stage Marketing in Financial Services
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January 1999:
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January 1999:
Marketing Reports from 1996–97 MacroMonitor Data
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November 1998:
Business-Owner Households: Attractive, Sophisticated, and Active
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November 1998:
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August 1998:
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June 1998:
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April 1998:
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Jan/Feb 1998:
Impact of the Taxpayer Relief Act of 1997: The New Market for IRAs
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December 1997:
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November 1997:
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November 1997:
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Sept. 1997:
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June 1997:
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April 1997:
Marketing Reports from 1994–95 MacroMonitor Data
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February 1997:
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December 1996:
The Wealthiest 3%: Households with Financial Assets of a Half Million or More
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October 1996:
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August 1996:
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June 1996:
Hispanic Consumers in the United States: A $220 Billion High-Growth Market
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March 1996:
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February 1996:
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December 1995:
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November 1995:
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November 1995:
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October1995:
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August 1995:
At the Corner of Wall and Main: Mutual Funds at the Crossroads
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June 1995:
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May 1995:
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March 1995:
Marketing Reports from 1992–93 MacroMonitor Data
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December 1994:
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November 1994:
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October 1994:
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Sept. 1994:
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August 1994:
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July 1994:
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June 1994:
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May 1994:
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April 1994:
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March 1994: