Twentysomethings: The Up-and-Coming Group MacroMonitor Marketing Report Vol. I, No. 3 May 1994

Summary

In developing marketing plans, financial institutions address a variety of groups, each requiring a different approach to attract and retain. A high level of assets or income or an interest in investments may typify the attractiveness of each group. Yet in focusing on these characteristics, financial marketers may overlook a significant and upcoming group: the twentysomethings.