Life Stages and Purposes for Borrowing MacroMonitor Marketing Report Vol. II, No. 7 November 1995


An examination of 1994 MacroMonitor survey data according to life stages reveals significant differentiation among households' needs for borrowing. Households—from their formation as an economic unit and through marriage, the addition of children, and the burden of sending those children to college and then through preretirement and retirement—have considerably different objectives and patterns of borrowing. These distinct patterns do not emerge from the standard age-and-income analysis.