Top-Line 2002–03 Affluent MacroMonitor


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In this Top-Line volume, we provide the responses of affluent households to the 2002–03 MacroMonitor survey questionnaire. This volume follows the order of the survey questionnaire fielded in the summer of 2002. Affluent households are those whose annual income is $100,000 or more or whose total assets, excluding their primary residence, is $500,000 or more. In the summer of 2002, when this survey was fielded, 1,575 respondents qualified as affluent, representing 16,447,000 households.



CONTENTS

INTRODUCTION v
QUESTIONNAIRE SECTIONS  
A. HOUSEHOLD INFORMATION A-1
  Family composition A-1
  Sex, age, marital status, financial decision-maker A-2
B. FINANCIAL ATTITUDES AND INTERNET ACCESS AND USE B-1
  $25,000 windfall B-1
  General financial attitudes B-1
  Direct marketing B-2
  Automatic and alternative access B-4
  Personal computers and financial services over the Internet B-5
C. USE OF FINANCIAL INSTITUTIONS C-1
  Primary institution C-1
  Attitudes toward institutions C-2
  Banks, savings & loans, and credit unions C-3
  Insurance companies C-6
  Mutual fund companies, stockbrokerages, and financial planning companies C-8
  Consumer finance, vehicle finance, and other finance and credit companies C-10
  Share of wallet C-12
D. CHECKING, SAVINGS, AND OTHER ACCOUNTS D-1
  Checking accounts and regular or passbook savings accounts D-1
  ATM and debit cards D-2
  Money market deposit accounts and money market mutual funds D-3
  Packaged accounts and asset management accounts D-4
  Wrap accounts D-6
  Private banking D-6a
  Custodial accounts, education savings accounts, and 529 plans D-7
  Recent and likely account activity D-8
E. INVESTMENTS E-1
  Investment goals E-1
  Investment factors and risk-return tradeoff E-1
  Investment attitudes E-2
  Discretionary income E-3
  Certificates of deposit E-3
  U.S. savings bonds E-4
  Stock and bond mutual funds E-4
  Stocks, bonds, and other securities E-9a
  Stockbrokerage accounts E-10
  Trading activity E-10a
  Margin agreements and accounts E-11a
  Personal trusts E-12
  Limited partnerships E-12a
  Tangible assets E-13
  Recent and likely investment activities E-13a
F. RETIREMENT PRODUCTS F-1
  Retirement attitudes F-1
  Retirement satus and concerns F-1
  IRAs and SEPs F-2
  Keogh accounts F-4
  Salary-reduction plans F-5
  Individual annuities F-7
  Defined benefit pension plans F-8a
  Recent and likely retirement activity F-9a
G. REAL ESTATE G-1
  Primary home G-1
  Homeowner's and renter's insurance G-1a
  Mortgages, home loans, and lines of credit on primary home G-2
  Mortgage life and disability insurance on primary home G-4
  Mortgages, home loans, lines of credit, and insurance on other real estate G-5a
  Reverse mortgages G-6
  Recent and likely real estate and credit activity G-6
H. VEHICLES H-1
  Vehicle ownership, loans, leases, and insurance H-1
  Recent and likely vehicle activity H-3
J. CONSUMER LOANS J-1
  Purposes for borrowing J-1
  Attitudes toward credit J-1a
  Installment loans, educational loans, other loans, and credit lines J-2
  Recent and likely consumer credit activity J-3a
K. CREDIT CARDS K-1
  Credit cards—VISA, MasterCard, Discover, American Express, and retail store K-1
  Affinity and features K-2
  Travel and entertainment cards K-4a
  Smart cards K-5
  Recent and likely card activity K-5a
L. LIFE INSURANCE L-1
  Attitudes toward insurance L-1
  Group life insurance L-2
  Individual life insurance L-2a
  Term life insurance L-3
  Whole life (straight life) insurance L-3a
  Universal, variable, and interest-sensitive life insurance L-4
  Policy loans L-5
  Most recent insurance purchase L-5
  Recent and likely life insurance activity L-6a
M. OTHER INSURANCE M-1
  Disability insurance—group and individual M-1
  Liability and accident insurance M-1a
  Health insurance—group and individual M-2
  Health-related insurance—group and individual M-3
  Recent and likely health insurance activity M-4
N. INFORMATION AND ADVICE N-1
  Financial status and confidence N-1
  Attitudes toward financial information and advice N-1a
  Use of financial professionals N-2
  Time, trust, and control N-2a
  Types of financial advice likely to obtain N-4
  Information sources and topics N-4a
O. DEMOGRAPHICS (BACKGROUND INFORMATION) O-1
  Major life events O-1
  Mmebership in organizations and associations O-2
  Education and employment status O-2a
  Retirement age O-3a
  Occupation O-4
  Business ownership O-5
  Income—source, amount, percent contribution O-6
  Ethnicity and respondent identity O-7a
GLOSSARY P-1

APPENDIXES
  A   MACROMONITOR SURVEY METHODOLOGY AA-1
  B   SURVEY WEIGHTING PROCEDURES BB-1
  C   SAMPLING TOLERANCE TABLES CC-1
  D   CALCULATED VARIABLES DD-1