Products and Services Analysis 1998–99 MacroMonitor

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Table of Contents


INTRODUCTION
TRANSACTION PRODUCTS
  Checking Accounts
  Non-Interest-Bearing Accounts
  Interest-Bearing Accounts
  Other Accounts
  Packaged/Relationship Banking Accounts
  Asset Management/Investment Management Accounts
  Stockbrokerage Accounts
  Credit Cards and Payment Systems
  Visa or Mastercard
  Regular Visa or Mastercard
  Premium Visa or Mastercard
  Discover Card
  Optima Card
  Retail Cards
  Travel and Entertainment Cards
  American Express Cards
  ATM Cards
  Debit Cards
  Direct Marketing
  Credit Cards
  Insurance Products
  Asset Accumulation Products
  Other Credit Products
  Automatic Deposits, Payments, and Other High-Tech Access
  Personal Computers
  Home Banking
  Home Investing
SAVINGS AND INVESTMENTS
  Savings Products
  Savings Accounts
  Certificates Of Deposit
  Money Market Deposit Accounts
  Money Market Mutual Funds
  U.S. Savings Bonds
  Investment Products
  Mutual Funds
  Stocks, Bonds, and Other Securities
  Wrap Fee Accounts
  Margin Accounts
  Retirement Products
  Individual Retirement Accounts and Simplified Employee Pensions
  Salary Reduction Plans
  Keogh Accounts
  Individual Annuities
  Pensions
  Illiquid Assets
  Tangible Assets
  Businesses
  Primary Residence
  Other Real Estate
  Limited Partnerships
  Motor Vehicles
  Personal Trusts
  Private Banking
CREDIT
  Real Estate Loans
  First Mortgage Loans
  Second Mortgage and Home Equity Loans
  Home Equity Credit Line
  Other Real Estate Loans
  Consumer Credit
  Vehicle Loans
  Vehicle Leasing
  Installment Loans
  Other Secured Loans
  Education Loans
  Secured Credit Lines
  Unsecured Personal Loans
  All Other Credit Lines
  Revolved Credit Cards
INSURANCE PRODUCTS
  Property/Casualty Insurance
  Vehicle Insurance
  Homeowner's/Renter's Insurance
  Mortgage Insurance
  Credit Insurance
  Life Insurance
  Group Life Insurance
  Individual Life Insurance
  Term Life Insurance
  Whole (Straight) Life Insurance
  Universal, Variable, or Interest-Sensitive Life Insurance
  Health and Disability Insurance
  Health Insurance
  Group Health Insurance
  Individual Health Insurance
  Disability Insurance
  Group Disability Insurance
  Individual Disability Insurance
  Other Insurance
  Travel and Accident Insurance
  Professional and Regular Liability Insurance
  Accidental Death and Dismemberment Insurance
INFORMATION AND ADVICE
  Information and Advice
  Financial Advisors
  Information Sources
BALANCE SHEETS
  Assets
  Liabilities
  Net Worth
  Insurance Products
  Transaction Products
APPENDIXES
  A - Household Segment Definitions
  B - MacroMonitor Survey Methodology
  C - Survey Weighting Procedures
  D - Sampling Tolerance Tables
  E - Description of Terms
  F - Alphabetical Index