Crosstabulations 1998–99 MacroMonitor

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Contents

INTRODUCTION				i
EXPLANATION OF TABLE FORMAT				ii
SAMPLE CROSSTAB				v
BANNER POINT DEFINITIONS				vii
TABLE LOCATOR				xi
TRANSACTION PRODUCTS				1
	Checking Accounts			8
	Other Accounts			20
		Packaged Accounts		20
		Asset Management Accounts		34
		Stockbrokerage Accounts		48
	Credit Cards and Payment Services			71
		Visa or MasterCard		99
		Discover Card		158
		Optima Card		163
		Retail Cards		166
		Travel & Entertainment Cards		169
		ATM Cards		189
		Debit Cards		195
	Direct Marketing			202
	Automatic Deposits, Payments, and Other High-Tech Access			217
	Personal Computers			228
		Home Banking		247
		Home Investing		257
SAVINGS AND INVESTMENTS				267
	Savings Products			281
		Savings Accounts		289
		CDs		296
		Money Market Deposit Accounts		306
		Money Market Mutual Funds		314
		U.S. Savings Bonds		322
	Investment Products			326
		Stock and Bond Mutual Funds		337
		Individual Stocks, Bonds, and Other Securities		415
		Wrap Fee Accounts		451
		Margin Accounts		456
	Retirement Products			460
		IRAs and SEPs		483
		Salary-Reduction Plans		515
		Keogh Accounts		533
		Individual Annuities		535
		Pensions		551
	Illiquid Assets			553
		Tangible Assets		553
		Businesses		558
		Primary Residence		563
		Other Real Estate		572
		Limited Partnerships		580
		Motor Vehicles		583
	Personal Trusts			589
	Private Banking			597
CREDIT				603
	Real Estate Loans			610
		First Mortgage Loans		628
		Second Mortgage Loans		645
		Home Equity Credit Lines		662
		Other Real Estate Loans		681
	Consumer Credit			688
		Vehicle Loans		702
		Vehicle Leasing		727
		Installment Loans		749
		Other Secured Loans		757
		Educational Loans		764
		Secured Credit Lines		771
		Unsecured Personal Loans		779
		All Other Credit Lines		786
		Revolved Credit Cards		793
INSURANCE PRODUCTS				862
	Property/Casualty Insurance			868
		Vehicle Insurance		871
		Homeowner's/Renter's Insurance		884
		Mortgage Insurance		898
		Credit Insurance		904
	Life Insurance			908
		Group Life Insurance		922
		Individual Life Insurance		928
			Term Life	960
			Whole Life	967
			Universal Life	975
		Policy Loans		992
	Health and Disability Insurance			996
		Health Insurance		996
		Disability Insurance		1020
	Other Insurance			1028
INFORMATION AND ADVICE				1035
	Financial Advisors			1044
	Types of Information and Advice			1052
	Information Sources			1058
BALANCE SHEETS				1061
	Assets			1061
	Liabilities			1090
	Net Worth			1102
	Insurance Products			1113
	Transaction Products			1119
INSTITUTIONS				1125
	Banks			1145
	Savings Banks, S&Ls			1185
	Credit Unions			1209
	Insurance Companies			1227
	Stockbrokerage Firms			1264
	Mutual Fund Companies			1312
	Finance Companies			1340
	Other Financial Services Companies			1372
ATTITUDES				1390
	General Financial			1390
	Institutions			1408
	Investing			1426
	Retirement			1454
	Credit			1466
	Insurance			1488
	Information and Advice			1501
DEMOGRAPHICS & MISCELLANEOUS				1516
Appendix A: MACROMONITOR SURVEY METHODOLOGY				A-1
Appendix B: SURVEY WEIGHTING PROCEDURES				B-1
Appendix C: SAMPLING TOLERANCE TABLES				C-1
Appendix D: CALCULATED VARIABLES				D-1
Appendix E: ALPHABETICAL INDEX—TABLE LOCATOR				E-1