About CFD

Leading financial-services providers rely on Consumer Financial Decisions (CFD) to provide research-based consulting to understand the financial marketplace.

CFD provides a wide range of strategic planning, marketing, and research services to leading financial institutions, associations, and government agencies.

CFD's MacroMonitor offers the largest and longest-running comprehensive financial-services database continuously in use since 1978 in measuring, analyzing, and interpreting consumer needs, attitudes, and behaviors.

Read more about CFD/MacroMonitor history