Because of the huge amount of change and uncertainty for financial-services consumers, the CFD team hosted its first ever mini-presentation—The New Normal: Implications for Financial Providers—on 27 January 2010. Since the onset of the Great Recession, changes have clearly occurred in investing, real estate, and borrowing, but the impact extends to saving, spending, retirement, and even transacting and insurance. The underlying shifts in attitudes for many of these changes were evident even before the failure of Lehman Brothers in September 2008. This fact—along with the depth, pervasiveness, and dramatic strength of the changes—strongly suggests that the shifts in behavior will not snap back once life returns to normal. Leveraging our more than 30 years of experience and comprehensive data of consumers' behaviors and attitudes pre- and postcrisis, this mini-presentation provides an analysis based on hard data about the impact and implications of this "New Normal" for financial-services providers.

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