From Recession to Recovery: Trends in Seven Key Areas — Social Media Mini-Presentation March 2015
The majority of US adults (71%) have visited a social-networking site in the past 30 days (GfK MRI, Fall 2014). A new 2014–15 MacroMonitor measure indicates that more than four out of five households report using social media—Facebook, YouTube, Google Plus, LinkedIn, and Twitter, among others—in the past two years. However, for financial services, fewer than one in five households report using social media to gather, share, research, or exchange financial information.
Watch this mini-presentation by Larry Cohen, director of SBI's Consumer Financial Decisions group, to learn more about households that use social media for financial services.
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