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2018–19 MacroMonitor First Peek — Millennials: The Largest US Cohort Mini-Presentation February 2019

As of 2018, Millennials is the largest age cohort in the United States. Born between 1977 and 1996, Millennials head households that represent 33% of all US households. Because of their size, the providers they use, the channels they prefer, and the services they expect will become the norms for all households.

Watch this mini-presentation by Larry Cohen, director of SBI's Consumer Financial Decisions and the MacroMonitor, to learn more about Millennials-headed households.

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