Harnessing the Power of Leverage Points in the New Normal Webinar July 2010

To meet the new challenges the financial-services industry faces, the Consumer Financial Decisions team has used the MacroMonitor’s extensive battery of financial attitudes to develop 27 Leverage Points to provide competitive and consumer insights. On 27 July 2010, CFD hosted the third in a series of half-hour webinars—Harnessing the Power of Leverage Points in the New Normal. This webinar described how organizations can use Leverage Points to position themselves more effectively and create more compelling selling propositions for their products and services. Leverage Points can be used to describe consumer segments—not define them—and can be a very useful way to understand better how consumer segments differ so that organizations can leverage those differences to market their products and services.

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