2018–19 MacroMonitor First Peek — Millennials: The Largest US Cohort Webinar February 2019

As of 2018, Millennials is the largest age cohort in the United States. Born between 1977 and 1996, Millennials head households that represent 33% of all US households. Because of their size, the providers they use, the channels they prefer, and the services they expect will become the norms for all households.

Watch this webinar by Larry Cohen, director of SBI's Consumer Financial Decisions and the MacroMonitor, to learn more about Millennials-headed households.

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