VALS™ Lens
The VALS™ Lens is a free monthly newsletter that highlights current events from a VALS™ perspective and demonstrates VALS use in the real world.
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2015
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September 2015
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August 2015
In Culture: The Rise of Sneakers | In Services: MAC Cosmetics | In News: Evening Network-TV News
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July 2015
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June 2015
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May 2015
In Culture: Mr. Spock Dies | In Mergers: Kraft and H. J. Heinz | In Leisure: Adult Coloring Books
April 2015
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March 2015
In Shame: NBC's Brian Williams | In Finance: Monthly Disposable Income | In Retail: I Love My Pet
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February
On Campus: E-Sports | On the Web: Banner Ads Are Not a Good Idea | In Luxury Cars: BMW to Change CEO
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January
2014
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December
In 2014: Affluent Holiday Spending | In Beverages: Coffee | In the Economy: Millennials Predominate
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November
In Stores: The Limited's Scandal | In Technology: Apple Pay | In Advertising: Brand Mascots
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October
In Nutrition: Gut Reaction | In Fashion: The Eighteenth Century and Now | On TV: Satire Moves
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September
In Fashion: Denim? | In Sports: Cannonballs | In the Corner Office: Tablets, Laptops, and Desktops
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August
In Mobile Devices: Shocking Boredom | In Sports: A Soccer Update | In Music: Shifts in Consumption
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July
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June
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May
In History: 1964 | In Small Business: Going to the Dogs | In Public Transit: Use Hits Record High
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April
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March
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February
In Advertising: Mockery | In the Dumps: American Idol | In Cruising: Strong Headwinds
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January
On TV: The Simpsons | In Clothing: Cashmere Band-Aids | In Reality: Failure to Launch