Scarborough Research Clients

VALS™ is a marketing and consulting tool that helps businesses worldwide understand what motivates consumer behavior. VALS, together with Scarborough's local market research, helps media companies and local broadcasters identify, understand, and communicate effectively with their viewing audience and advertisers' customers. Scarborough provides companies with a wealth of data and information about their local markets. VALS explains why specific consumer groups have certain preferences for media content and viewing patterns. This information allows media companies to identify and attract the most valuable viewing audience and therefore draw the most profitable advertisers!

Tools

All-Purpose Tools / How to Use VALS™

Other Publications