Three High-Tech Households, 2002–06 August 2002
About This Report
Information technology's role in U.S., German, and Japanese households of the future
This report taps the expertise of SRI Consulting Business Intelligence's (SRIC-BI's) Digital Futures for a look at three different households of the future—one each in the United States, Japan, and Germany. The report examines the family members' information/communications/entertainment needs and behaviors, the electronic equipment and services that they own and use, and how these elements evolve in the 2002–06 time frame. Instead of painting a picture of households that embrace every imaginable new product and service, the authors use SRIC-BI's VALS™ consumer psychographic segmentation system to build a realistic look at which technologies and services are likely to reach mainstream markets in the next four years. The report begins by examining daily life in a hypothetical U.S. family, looking at its activities in 2002, then in 2004, and finally in 2006, along with a profile of the family and the evolution of products and services that the family uses in each of those years. It then provides a similar profile of the Japanese and German families and households and the products and services that they use. The report also presents a brief description of the VALS system that contributed to the analysis.