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VALS™ User Access

  • VALS Licensee Clients
    Handbooks, manuals, and materials for annual VALS license clients only. Includes the VALS User Handbook, the Questionnaire Users Manual, a variety of VALS reports, and more.
  • Scarborough Research Clients
    Publications for VALS/Scarborough Research clients only. Includes the VALS User Handbook for Scarborough Users, Scarborough Research, VALS Information Sheets for television stations and newspapers, reports, and more.

Resources for Non-Clients

  • Authors and Academics
    Information about VALS for professors, students, and authors.
  • VALS Store
    Information for use by the public is available in the VALS Store. All intellectual-property rights of materials that you download are owned by Strategic Business Insights; materials cannot be reprinted or resold.