VALS™ User Access

• VALS Licensee Clients
  Handbooks, manuals, and materials for annual VALS license clients only. Includes the VALS User Handbook, the Questionnaire Users Manual, a variety of VALS reports, and more.
• Scarborough Research Clients
  Publications for VALS/Scarborough Research clients only. Includes the VALS User Handbook for Scarborough Users, Scarborough Research, VALS Information Sheets for television stations and newspapers, reports, and more.

Resources for Non-Clients

• Authors and Academics
  Information about VALS for professors, students, and authors.
• VALS Store
  Information for use by the public is available in the VALS Store. All intellectual-property rights of materials that you download are owned by Strategic Business Insights; materials cannot be reprinted or resold.