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Driving Social Change

What is the context and high-level view of the issue? Which people are onboard? Who actively resists and why? Should efforts focus on the easiest or on the most difficult groups to change?

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Social Change Infographic

The following text appears within the Social Change Infographic:

  1. Clarify the Desired Behavior Change: List the likely barries.
  2. Collect and Analyze Data: Embed the VALS™ survey into proprietary research.
  3. Compare and Contrast: Analyze the behaviors and attitudes of people with different psychology to understand the big picture.
  4. Determine the Cultural Location: See how society defines good and bad behaviors.
  5. Select Audiences and Create Rich Profiles: Gain a 3D understanding of the groups you want to influence.
  6. Develop Action Plan: Facilitate ideation workshops to identify a wide range of potential actions for shifting group behavior.