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Sample Characteristics

For over 20 years, VALS™ has helped organizations grow their business.

The table below shows a sample of characteristics that make each VALS group distinctive. Understanding consumers beyond their demographics and behaviors is the most reliable method to develop a marketing strategy, to develop new product, or to create effective communications. VALS integrates easily to act as the common thread throughout the entire marketing process.

To learn more about how VALS can help your company with its marketing challenges, contact us.