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Use VALS™ for Business

The majority of businesses and organizations can benefit from including VALS in their toolbox. Don't wait another fiscal quarter to put VALS to work for you.

VALS is in use throughout the marketing process. Use VALS for:

  • Strategic planning—such as ideation, targeting, and concept testing
  • Positioning—such as competitive analysis, brand differentiation, and customer retention
  • Communications—such as selling proposition, brand personality, creative development, and media selection

How Well Do You Know Your Target?

Use VALS to Leverage Your Research Investment