The Semiretired Household: An Undiscovered Segment MacroMonitor Marketing Report Vol. I, No. 2 April 1994


Financial institutions have long recognized the enormous market potential that the older population represents—particularly in terms of asset management. In trying to understand how best to attract and maintain these customers, financial marketers segment this population in various ways: by age, income, geographic location, and work status (retired and preretired). MacroMonitor presents another segment that financial providers should not overlook: the semiretired household.