VALS™ is a consulting and consumer-research service working with corporations, nonprofits, and government agencies to expand their understanding of customers and prospects beyond demographics. VALS specializes in:
- Diagnostics: Product and Service Performance: How well does your product or service meet customer needs, and how can you improve the match?
- Driving Social Change: What campaign elements are critical for shifting a particular audience's behavior?
- Opportunity Discovery: Expand your consumer business with innovative, new products and services by considering future end users.
Contact us to discuss your goals.