Top-Line 2000–01 Affluent MacroMonitor


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In this Top-Line volume, we provide the responses of affluent households to the 200001 MacroMonitor survey questionnaire. This volume follows the order of the survey questionnaire fielded in the summer of 2000. Affluent households are those whose annual income is $100,000 or more or whose total assets, excluding their primary residence, is $500,000 or more. In the summer of 2000, when this survey was fielded, 1,486 respondents qualified as affluent, representing 16,878,000 households.



CONTENTS

INTRODUCTION v
QUESTIONNAIRE SECTIONS  
A. HOUSEHOLD INFORMATION A-1
  Family composition A-1
  Sex, marital status, financial decision-maker A-2
B. FINANCIAL ATTITUDES AND ACCESS B-1
  $25,000 windfall B-1
  Direct marketing B-2
  General financial attitudes B-4
  Alternative access B-5
  Personal computers and financial services B-5a
C. USE OF FINANCIAL INSTITUTIONS C-1
  Primary institution C-1
  Attitudes toward institutions C-2
  Banks, savings & loans, and credit unions C-3
  Insurance companies C-6
  Mutual fund companies and full-service and discount stockbrokerages C-8
  Consumer finance, vehicle finance, and other financial services companies C-10
  Share of wallet C-12
D. CHECKING, SAVINGS, AND OTHER ACCOUNTS D-1
  Checking accounts and regular or passbook savings accounts D-1
  ATM and debit cards D-3
  Money market deposit accounts and money market mutual funds D-4
  Packaged/relationship banking accounts and asset/investment management accounts D-5
  Wrap fee accounts D-6a
  Private banking D-7
  Recent/likely account activity D-7a
E. INVESTMENTS E-1
  Investment goals E-1
  Investment factors/risk-return tradeoff E-1
  Investment attitudes E-2
  Net savings E-3
  Certificates of deposit E-3
  U.S. savings bonds E-4
  Stock or bond mutual funds E-4
  Securities, stocks and bonds E-9a
  Stockbrokerage accounts E-10
  Margin agreements/accounts E-11a
  Personal trusts E-12
  Limited partnerships E-12a
  Tangible assets E-13
  Recent/likely investment activities E-13a
F. RETIREMENT PRODUCTS F-1
  Retirement attitudes F-1
  Individual retirement accounts (IRAs)/simplified employee pension plans (SEPs) F-1a
  Salary-reduction plans F-4
  Keogh accounts F-5a
  Individual annuities F-6
  Pensions F-7
  Recent/likely retirement activity F-8
G. REAL ESTATE G-1
  Primary home, homeowner's/renter's insurance G-1
  Mortgages, home loans/lines of credit on primary home G-2
  Mortgage life/disability insurance on primary home G-4
  Mortgages, home loans/lines of credit, insurance on other real estate G-5a
  Recent/likely real estate and credit activity G-6a
H. VEHICLES H-1
  Vehicle ownership, loans, leases, and insurance H-1
  Recent/likely vehicle activity H-3
J. CONSUMER LOANS J-1
  Purposes for borrowing J-1
  Attitudes toward credit J-1a
  Installment loans, educational loans, other loans, and credit lines J-2
  Recent/likely consumer credit activity J-3a
K. CREDIT CARDS K-1
  Credit cards: VISA, MasterCard, Discover, Optima, retail store, affinity, and features K-1
  Travel and entertainment cards K-4a
  Recent/likely card activity K-5
L. LIFE INSURANCE L-1
  Attitudes toward insurance L-1
  Group life insurance L-2
  Individual life insurance L-2a
  Term life insurance L-3
  Whole life (straight life) insurance L-3a
  Universal, variable, or interest-sensitive life insurance L-4
  Policy loans L-5
  Most recent insurance purchase L-5
  Recent/likely life insurance activity L-6
M. OTHER INSURANCE M-1
  Disability insurance, group and individual M-1
  Liability/accident insurance M-1a
  Health insurance, group and individual M-2
  Recent/likely health insurance activity M-3a
N. INFORMATION AND ADVICE N-1
  Attitudes toward financial information and advice N-1a
  Use of financial professionals N-2a
  Likely use of financial advice N-3a
  Information sources and topics N-4
O. DEMOGRAPHICS O-1
  Major life events O-1
  Organization/association membership O-2
  Age, education, work status, retirement age, occupation O-2
  Business ownership O-4a
  Income O-6
  Race, respondent O-7a
GLOSSARY P-1

APPENDIXES
  A   MACROMONITOR SURVEY METHODOLOGY AA-1
  B   SURVEY WEIGHTING PROCEDURES BB-1
  C   SAMPLING TOLERANCE TABLES CC-1
  D   CALCULATED VARIABLES DD-1