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Scan Monthly No. 047

January 2007
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  Signals of Change
    – Marketers In and Out of Control
– New Dimensions of Globalization
– The Democratization of Research
– Low-Tech Solutions to Complex Problems
– Biomedical Informatics
– The Move to Multicore and Parallel Processing
  Insights
    – Scan Meeting Digest: 15 November 2006 Meeting
– Scan Meeting Digest: 13 December 2006 Meeting
  Calendar


Signals of Change


Marketers In and Out of Control
SoC213
Recently evolved marketing modelssuch as guerilla and viral marketingleave companies with decreasing control over several aspects of marketing initiatives. At the same time, initiatives that disintermediate leads-generation intermediaries may give companies more control of marketing efforts.


New Dimensions of Globalization
SoC214
Globalization continues to evolve and transform as cities (such as Shanghai) and states (such as Nevada) negotiate their own international agreements, French chefs meet affluent diners from China in the American West, and health-care systems keep their costs down by sending their patients half a world away.


The Democratization of Research
SoC215
The emergence of new funding models, cost reductions in key technologies, advances in computational tools, and the potential use of information and networking technologies in forming collaborative and participative models are signals of change that suggest a coming transformation in the organizational forms, business models, and research ecosystems responsible for scientific research.


Low-Tech Solutions to Complex Problems
SoC216
High technology has its limits. Cost-sensitive applications, complex systems that aren't easy to characterize, and consumer demands for ease of use can limit the applicability of advanced technologies, if not render their use altogether impractical. Creative designs based on surprisingly low-tech solutions can sometimes throw open the door for new market applications.


Biomedical Informatics
SoC217
Biomedical informatics includes the information technologies and techniques that are enabling advances in a broad number of areas in biology and medicine. The breadth and depth of the types of data that modern research techniques generate continue to present formidable data-management challenges that require technological solutions. Advances in engineering, computer science, mathematics, and physics are generating innovative solutions to meet those challenges.


The Move to Multicore and Parallel Processing
SoC218
Moore's law hit a speed bump in 2004. Will multicore chip architectures be able to restore the industry's breakneck rate of performance improvement or will product developers have to adjust their expectations to a slower rate than they've grown used to?



Insights


Scan Meeting Digest: 15 November 2006 Meeting View full summary
D07-2542   Download this Insight

This document is a digest of the Scan abstract clusters that participants in the 15 November 2006 Scan meeting identified. The digest includes a description of the Scan process for people who have never attended a Scan meeting, a list of the clusters that meeting participants identified, and a one-page description of each cluster's premise and supporting abstracts. The document has active links that allow the reader to access the supporting abstracts for each cluster in Scan's online abstract database. The document also has links to previously published Scan documents relating to the particular cluster. Clusters of abstracts for this November 2006 meeting include retirement revolution, the microentrepreneur, loss-of-control marketing models, climate change gets personal, participatory worlds, gaming 2.0, the looming pension crisis, global microstandardization, collaborative worlds, intimate computing, hi-tech relationships, to crowd or not to crowd, and sweet potato roofs. Compiler: Martin Schwirn. 51 pages.



Scan Meeting Digest: 13 December 2006 Meeting View full summary
D07-2543   Download this Insight

This document is a digest of the Scan abstract clusters that participants in the 13 December 2006 Scan meeting identified. The digest includes a description of the Scan process for people who have never attended a Scan meeting, a list of the clusters that meeting participants identified, and a one-page description of each cluster's premise and supporting abstracts. The document has active links that allow the reader to access the supporting abstracts for each cluster in Scan's online abstract database. The document also has links to previously published Scan documents relating to the particular cluster. Clusters of abstracts for this December meeting include health-care woes beget opportunities, multimodal disease therapy, we watch what you eat, healthonomics, robots get smart, post "Moore"dom, ethical investing, robot relationships, custom-grown food via Amazon. com, testing on the fly, the rise of relativism, comfort science, comparative biology, and the Internet as competitive advantageagain. Compiler: Martin Schwirn. 40 pages.



Calendar


Scan Abstract Meetings
Scan abstract meetings (in which SRIC-BI [now SBI] staff participate in a free-form discussion of current Scan abstracts) are open for client observation/participation on:
  • 21 March 2007 at 9:00 am

  • 23 May 2007 at 9:00 am

  • 18 July 2007 at 9:00 am

  • 19 September 2007 at 9:00 am

  • 17 October 2007 at 9:00 am

  • 23 January 2008 at 9:00 am.
Please contact your SRIC-BI (now SBI) marketing representative to schedule participation in any of the Scan Abstract Meetings.