Signals of Change

Advanced Maps Driving Business Opportunities SoC357

Maps have become high-tech data sources featuring real-time (and predictive) information of all kinds. This advanced mapping infrastructure is eminently exploitable for a wide variety of applications and represents one of the most important enablers available to companies and entrepreneurs for developing new business models.

Net-Zero Buildings SoC358

For the next generation of architects and urban planners, developing and implementing net-zero-energy and zero-carbon-footprint buildings will be second nature. Processes for how buildings deal with energy, carbon emissions, water, and various forms of waste will all profit from a net-zero frame of mind.

Unexpected Competition from Smartphones SoC359

Smartphones are rapidly moving beyond the telecommunications market and competing in a wide range of markets against a host of products and services, most of which only five years ago would not have considered themselves potential victims of cell phones' newfound capabilities. Many companies underestimated the transformative power of mobile phones. The potential now exists for underestimating the transformative impact of smartphones.

Next-Generation Television SoC360

Developments in digital broadcasting, Web-to-television widgets and content, new production capabilities, and innovative consumer viewing behaviors are changing the television experience. What television will look like in five years is anyone's guess.

Exploring New Health-Care Venues SoC361

Health care is increasingly expanding beyond its traditional hospital and clinic settings and into the community to improve access and convenience. Non-health-industry players can find new entry points into the health-care ecosystem by leveraging new health technologies in their business models.

Sensor Infrastructures Coming Online SoC362

Sophisticated sensor infrastructures are emerging, providing real-time, dynamic data sources that can completely change our ability to understand and control real-world dynamics. Real-time sensor infrastructures establish an extensive, high-resolution data landscape suitable for application in virtually any industry.

Insights

Developments in Advertising Strategies D09-2590

To stimulate sales and generate consumer interest in their products, companies are making all kinds of innovative moves in the realm of advertising. New developments in several technologies and unique kinds of marketing strategies have emerged and are worth watching. Scan™ has identified four areas in particular that are worth considering: targeted ads, sense-capturing ads, sense-able ads, and mobile marketing. Author: Kimberly H. Wiesbrock. 12 pages.

Scan™ Meeting Digest: 18 February 2009 Meeting D09-2591

This document is a digest of the Scan™ abstract clusters that participants in the 18 February 2009 Scan meeting identified. The digest includes a description of the Scan process for people who have never attended a Scan meeting, a list of the clusters that meeting participants identified, and a one-page description of each cluster's premise and supporting abstracts. The document has active links that allow the reader to access the supporting abstracts for each cluster in Scan's online abstract database. The document also has links to previously published Scan documents relating to the particular cluster. Clusters of abstracts for this February meeting include craftsumers, insular Internets, life without frills, prosperity versus privacy, extreme databasing, all by myself, the electric car race, next money, B2B bartering, death of e-book readers, and changing the recording industry. Compiler: Kimberly H. Wiesbrock. 39 pages.

Calendar

Scan™ Abstract Meetings

Scan abstract meetings (in which SRIC-BI [now SBI] staff participate in a free-form discussion of current Scan abstracts) are open for client observation/participation in Menlo Park on:

• 20 May 2009 at 9:00 am
• 22 July 2009 at 9:00 am
• 23 September 2009 at 9:00 am
• 21 October 2009 at 9:00 am
• 20 January 2010 at 9:00 am
• 17 March 2010 at 9:00 am.

Scan also sponsors occasional Scan abstract meetings in Croydon, Tokyo, and Washington, D.C. Contact your SRIC-BI (now SBI) marketing representative to schedule participation in any of the Scan abstract meetings.